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Mousepads, Shoe Leather, and Hope: Lessons from the Howard Dean Campaign for the Future of Internet Politics (Media and Power)

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$155.00 (as of October 22, 2018, 11:16 am) $40.87

Howard Dean’s marketing campaign for president modified the way in which through which campaigns are run lately. With an not going choice of extremely gifted and influenced staffers drawn from quite a lot of backgrounds, the Dean marketing campaign remodeled the way in which through which cash used to be raised and supporters galvanized via the use of the Web. Unusually, among the marketing campaign team of workers participants have been neither pc whizzes nor practiced political operatives, even if that may be how a few of them are recognized lately. This guide lets in key folks within the marketing campaign the risk to inform their tales with a watch to documenting the Web marketing campaign revolution and offering courses to long term campaigns. Howard Dean’s inspirational commentary of what it took for his marketing campaign to get so far as it did-“mousepads, shoe leather-based, and desire”-holds nice knowledge for somebody campaigning lately, particularly the 2008 presidential applicants.

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